How to Find Your Ideal Customer
Somewhere out there, there is an ideal customer for you. This person loves your product, and can't wait to tell his or her friends. This person believes in you, and is so enthusiastic that he (or she) can't wait to tell everyone about how great you are.
Finding your ideal customer is like hiring an ambassador for your brand. This ideal person wants you to succeed, so they will spread the word to help.
So how do you find this person? And more importantly, how can you effectively communicate to them?
1. Who already loves your product?
Now think of an actual person that likes your product. Now pick up the phone and ask them why they liked it so much. Ask questions like, "why was it helpful to you?" and "what was your favorite part?"
In your position, it can be hard to see your own product from a consumer's perspective. The easiest way to do this is to ask them. This understanding will help you get to the root of why they love what you have to offer.
The first step is understanding why people already love your product. What you will discover is your "big idea," which is what draws people to you. Communicating your big idea is essential to communicate to your ideal customer. If you can effectively communicate why it is so great, people will be predisposed to love your product.
2. Make it about them.
What did that person say when you asked how your product was helpful? Their answer may be more important than you think.
Unfortunately, people do not often give away their time and money without expecting anything in return. So if your product is all about yourself, why would they buy it? They key to attracting excited customers is building a product that is focused on helping your customer.
If people feel that you are unselfish, they will be more willing to listen. And after they buy your product, they will want to tell everyone. Why? Because they feel like they are a part of something. If your product or service is designed to be self-serving, people will feel taken advantage of. Make sure you tell people that you are there to help!
3. Communicate your beliefs.
What do you stand for? Why are you doing this at all? Many people think that this kind of talk has no place in the business world. But by communicating your beliefs, you immediately set yourself apart from every other business.
This is a more powerful version of communicating your big idea. Your big idea should incorporate your beliefs as well. Why do people love Apple so much? Because Apple communicates their beliefs in a way that Dell or Samsung do not. When you buy an iPhone, you feel a part of something bigger. You buy into Apple's big idea.
By communicating your beliefs, you will attract people who believe what you believe. Not only will they buy your product, they will be passionate ambassadors for your brand. That is your ideal customer.