• Sterling Fooshee

The Best Resources for Entrepreneurs in 2018



Content is everywhere. Books, podcasts, webinars, and blogs are all offering content. But you have a limited amount of time in your day. I'm here to help. Here's my curated list of the best resources for entrepreneurs and business owners in 2018.

Books

Grit: The Power of Passion and Perseverance

Grit is the best nonfiction book I've ever read. Seriously. Angela Duckworth talks about the power of grit, and what grit really is. The good news is that passion and perseverance have more to do with success than raw talent or background. But to understand it fully, just read the whole book. If nothing else on this list, read this book.

Building a Storybrand: Clarify Your Message So Customers Will Listen

Donald Miller's company will show up a couple of times on this list, because they produce great content. Donald Miller's new book, which came out last October, focuses on how you can clarify your message using the power of storytelling. I tell everyone that what you say matters, on your website, in your emails, and in person. This is a great resource if you want to do just that.

Leaders Eat Last: Why Some Teams Pull Together and Others Don't

This isn't the first time I've recommended a book by Simon Sinek, and it won't be the last. Take a second to really think about organizational culture. Why do some teams achieve great things, and others don't? If you are a leader, read this book.

Life 3.0: Being Human in the Age of Artificial Intelligence

If you want a mental challenge, buy Life 3.0 by Max Tegmark. Most people agree that artificial intelligence will be the next big wave to disrupt the business world. To learn what AI is and where it is going, this book is a required resource.

Podcasts

I love podcasts. Somehow a dying medium (radio) made an impressive comeback, and podcasts are now incredibly cool. Someday I would love to have my own podcast, but until then, here are my recommendations.

Freakonomic Radio

This podcast is hosted by one of the co-authors of the bestselling book series, Freakonomics. Right now, they are doing a special series called "The Secret Life of CEOs." They interview people like Mark Zuckerberg, Richard Branson, Indra Nooyi, Jack Welch, and many more.

TED Radio Hour

It's not usually about business, but there is a lot of great content for the well-rounded entrepreneur. Basically, Guy Raz interviews TED speakers about their TED talk, based on a different idea or topic for each episode. For the business-minded, I would start with the episodes Big Data Revolution or Simple Solutions.

Building a StoryBrand with Donald Miller

I wasn't kidding! StoryBrand produces great content, and this podcast is as good as it gets. Every podcast is perfectly suited to business owners, and they interview some great influencers on the show. If you are short on time, skip to the segment "Marketing Mythbusters" about halfway through the show. You'll be glad you did.

How I Built This with Guy Raz

Startup stories are inspiring and envy-inducing. If you're okay with getting inspired, check out How I Built This, an NPR podcast with Guy Raz. They have interviewed people like Reid Hoffman (LinkedIn), Kate Spade, Kevin Systrom and Mike Krieger (Instagram), and Howard Schultz (Starbucks). Any of the are great, but I would start with the live interview with Howard Schultz in Seattle.


I hope that this blog would be your main source of business inspiration. But I don't produce enough content to satisfy your desire for that sort of thing. I understand. If you want to help me start a podcast, let me know. But until then, let me know if you like one of these recommendations!

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